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How to Handle 12 Big Issues for Small Businesses


Some day-to-day work issues can turn into big headaches for small

businesses.  For example, not having enough help during a busy

season or new promotion can hurt production, sales and customer

relations in the fulfillment of orders and customer service.


A quick glance at the following stats reported by the US. Small

Business Administration, shows that small businesses are not

small potatoes in today’s economy. In fact, the number of small

businesses multiplied by the number of large problems equals the

need for a lot of solutions.


Small firms*:


·           Total approximately 23 million in the United States, with

roughly 75 percent of the firms having no employees.


·           Represent 99.7 percent of all employer firms.


·           Employ half of all private sector employees.


·           Pay 44.3 percent of the total U.S. private payroll.


·           Generate 60 to 80 percent of net new jobs annually.


·           Create more than 50 percent of non-farm, private gross-domestic

product (GDP).


·           Are employers of 39 percent of high tech workers (such as

scientists, engineers, and computer workers).


·           Made up 97 percent of all identified exporters and produced 29

percent of the known export value in FY 2001.


How can small business handle big issues?, an

Ohio-based company that helps businesses worldwide with their

marketing, public relations and freelance writing services,

shared 12 tips based on their own client projects.


1. Need help? Find some great subcontractors & cyber-helpers.

Post for help on your favorite forums and freelance biding sites

like  Elance.


2. Need enhanced product / service lines? Offer larger pricing

packages or specials for larger businesses and clients who have

worked with you previously. And offer introductory pricing and

smaller packages to new clients and smaller businesses.


3. Have a guarantee? Forget worrying about “Guarantees” and offer

payment due AFTERWARDS with no-cost trials- -so clients can have

the product and make sure it meets their needs. (Only risk small

portions of the project at a time, though. But it works great for



4. Need more business? Keep marketing- offline, especially. Work

with associations in your industry.


5. Need help collecting? Keep ongoing collection efforts going

with a list and don’t be afraid to offer deals. Anyone can get

into a bind once in awhile. And helpful efforts are appreciated.

Offering multiple payment options help, too. Be able to accept

credit cards by fax or phone using a system like ProfitAuto with pricing packages for all

levels of business.


6. Money flow problems? Pay helpers, media ad billings and

suppliers FIRST. Period. Also let clients know that you pay your

helpers promptly (like every Friday).


7. Are you keeping up with the competition? Keep educating

yourself and your helpers. For example, inexpensive company

subscriptions to an ebookwholesaler 

and the jvAlert Perpetual Learning Series help to catch

up with the latest scoop about what works and what doesn’t work

from top-level marketers & industry leaders.


8. Do you have ongoing campaigns? Send a direct mail campaign one

month, then call them the next. Continue with a monthly or

bimonthly postcard newsletter with calls in between. Keep in

touch regularly.


9. Need to jumpstart new business, maybe B2B? Submit an executive

resume via ResumeRabbit and ResumeZapper, both listed here: . In the

resume, include an active link to get the updated version 24/7.

More than a year later, local & non-local companies will still

seek you out with proposals.


10. Are you trying new product and service lines? Don’t be afraid

to test and try new things. Place small classified ads & really

listen to what the people want when they call in. Stay



11. Are your goals too high? Don’t try jumping the gun on

increasing income too rapidly. If your income is very small to

start with, you may get away with doubling it from one month to

the next. But for higher figures, higher $$ can mean increased

expenses, work load, deadlines, workers coordinating,

communications, stress, technical issues, etc…Instead of a shaky

foundation, grow slow and learn to gradually handle more in a

professional, fun, growing environment. An average, solid growth

figure is much closer to 20% than it is 100%.


12. Are you keeping track? Keep progress logs similar to this

listing so that you have a history of issues you’re working on.

They say, “History repeats itself” so write out your positive



* Sources: U.S. Bureau of the Census; Advocacy-funded research by

Joel Popkin and Company (Research Summary #211); U.S. Department

of Labor, Bureau of Labor Statistics, Current Population Survey;

U.S. Department of Commerce, International Trade Administration.





By Diana Barnum, president of  and CEO of  . For more help with marketing, public

relations and writing, email   or call: