December 10, 2003

For Immediate Release

Contact: Jill Jackson

Century 21 Filer Realtors, Inc. (805) 773-2100



Put The Hometown Team To Work For You!


New Merger, New Name:

CENTURY 21 Hometown Realty


CENTURY 21 Filer Realtors, Inc. has merged with its sister company, CENTURY 21 Beach Cities West, and taken on a new name:  CENTURY 21 HOMETOWN REALTY!  They’re still the same people.  They still offer the same great service. They just have a new name.


With four office locations on the Central Coast; one each in Arroyo Grande, Pismo Beach, Grover Beach and Avila Beach, CENTURY 21 HOMETOWN REALTY will be opening up a new office in Bakersfield, California.  This fifth location will be operating in the very near future.


What’s in the name? The new name, CENTURY 21 HOMETOWN REALTY reflects what the company is all about, the growth and development of the five cities where their offices are located. 




Dating back 56 years ago, Walter A. Filer founded the company in a small bungalow on Traffic Way in Arroyo Grande. During that time, World War II had just ended.  Servicemen were coming home, getting married, having babies and starting homes of their own.  And many of South County’s streets were still unpaved.  The village of Arroyo Grande catered to the surrounding farms and ranches. And Grover Beach and Oceano were just a scattering of bungalows, as was Pismo and Shell Beach. 


But times were changing.  Over time, streets were paved, towns incorporated. The freeway was put through in the 1950’s, bypassing Traffic Way forever.


By the 1960’s, Walter had become a pillar of the community.  He was instrumental in founding Mid-State Bank and continued to expand his real estate business. 


As the five cities continued to grow, Filer Realty grew with the area.  By the 1970’s, homes were selling in the $20,000 to $30,000 range and Walter’s grandson, Rob Filer, took an active role in the real estate business.  By 1977, the company had become the largest in South County when Rob joined a new franchise organization that turned the industry on its head  -- CENTURY 21!  Eventually the company was incorporated and company members never looked back. They still revere Walter and Rob Filer for the start that they gave the company.


The new name, CENTURY 21 HOMETOWN REALTY reflects the companies’ pride in roots that run deep – not just in the Five Cities, but throughout the county. Soon they will be celebrating their 57th Anniversary of Service to the Community. 




In one voice, CENTURY 21 HOMETOWN REALTY would like to say, “Thank you for letting us be a part of your hometown!” to each of their thousands of satisfied customers.

Founded in 1947, Century 21 Filer Realtors, Inc. ( is one of the oldest major real estate companies in the county.  Over the years, the company has helped generations of local residents buy and sell real estate on the central coast.

    Century 21 Real Estate Corporation ( is the franchisor of the word's largest residential real estate sales organization, providing comprehensive training, management, administrative and marketing support for the CENTURY 21 system.









To share in the excitement of this merger and new name, CENTURY 21 HOMETOWN REALTY invites everyone to enjoy their free downloads online at:  . Downloads include information about:





·        INVESTING

·        DID YOU KNOW?


For more information, contact Century 21 Filer Realtors, Inc., 604 Grand Avenue, Arroyo Grande, Ca 93420. Call: (805) 489-2100; or fax inquiries to: (805) 489-6753.