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A blog is an excellent way
of establishing yourself and setting
up shop on the Internet
today. And it’s popular among companies
of all sizes, including
giants like Microsoft, as well as
authors, associations and
consultants, according to B.L.
Ochman*, Internet marketing
strategist and blogging consultant
to Fortune 500 companies,
including IBM and Cendant.
The main reasons for setting
up blogs are generally to get
online traffic and do
business. And to do both, you need to get
the right content on your
blog and syndicate.
"We have found that
most people with websites, whether for
profit or fun, who want and
need more traffic, are simply out in left
field when it comes to
creating and syndicating powerful content to
drive targeted traffic back
to their sites" says Jack Humphrey,
managing partner for Content
Desk and its cousin site, Content
Propulsion Lab, membership sites for creating websites and
content
and for syndication.
Get the right content and
syndicate with these blogging tips:
1. Design - Blogs are simple
to set up. But make them look
professional with a nice
template or header, coordinating color
scheme and good navigation
panels.
2. Focus - Stick to one
topic. And grow your blog around this
theme.
3. Creativity - Use multimedia to attract your website
visitors. Don’t be afraid to
experiment and mix in some digital
images, audio and video with
your written content.
4. Income – Incorporate some
ads, sponsors, affiliate and
reseller products into your
blog content, too, for an extra
boost to your ROI (return on
investment). Turn those extra
clicks into extra money.
5. RSS – Make sure to have
your RSS feature activated on your
blog so that you can
syndicate your content. And submit your RSS
feed to directories.
6. Articles – Write articles
about your blog’s theme, and
syndicate them by submitting
them to article directories on the
Internet.
So keep in mind content and
syndication tactics to make the most
of your efforts. And take
care when setting up blogs.
"Most people have no idea
how easy it is to promote their sites
with the right tools and the
right people helping them to understand
what online marketing
tactics really work and what tactics they need
to steer clear of,"
Humphrey added.
Humphrey’s Content Desk
features new tools for creating
Wordpress sites almost
instantly with a powerful 3-step site
installer, plug-in package
and templates. His Content Propulsion
Lab is where all the tools,
techniques and teaching are, in one
place, so that members learn
how to create and syndicate all
types of content; audio,
video, articles and more.
To learn more about content
creation and syndication tactics,
head to Content Propulsion
at: http://www.ContentLabInfo.com .
To learn more about
Wordpress blog creation and tools for
automatic content creation
and syndication, visit Content Desk
at: http://www.ContentDeskInfo.com .
* “Straight Talk About
Blogs: Do You Really Need One?” by B.L.
Ochman September 14, 2004,
MarketingProfs.com.
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