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A blog is an excellent way of establishing yourself and setting
up shop on the Internet today. And it’s popular among companies
of all sizes, including giants like Microsoft, as well as
authors, associations and consultants, according to B.L.
Ochman*, Internet marketing strategist and blogging consultant
to Fortune 500 companies, including IBM and Cendant.
The main reasons for setting up blogs are generally to get
online traffic and do business. And to do both, you need to get
the right content on your blog and syndicate.
"We have found that most people with websites, whether for
profit or fun, who want and need more traffic, are simply out in left
field when it comes to creating and syndicating powerful content to
drive targeted traffic back to their sites" says Jack Humphrey,
managing partner for Content Desk and its cousin site, Content
Propulsion Lab, membership sites for creating websites and content
and for syndication.
Get the right content and syndicate with these blogging tips:
1. Design - Blogs are simple to set up. But make them look
professional with a nice template or header, coordinating color
scheme and good navigation panels.
2. Focus - Stick to one topic. And grow your blog around this
3. Creativity - Use multimedia to attract your website
visitors. Don’t be afraid to experiment and mix in some digital
images, audio and video with your written content.
4. Income – Incorporate some ads, sponsors, affiliate and
reseller products into your blog content, too, for an extra
boost to your ROI (return on investment). Turn those extra
clicks into extra money.
5. RSS – Make sure to have your RSS feature activated on your
blog so that you can syndicate your content. And submit your RSS
feed to directories.
6. Articles – Write articles about your blog’s theme, and
syndicate them by submitting them to article directories on the
So keep in mind content and syndication tactics to make the most
of your efforts. And take care when setting up blogs.
"Most people have no idea how easy it is to promote their sites
with the right tools and the right people helping them to understand
what online marketing tactics really work and what tactics they need
to steer clear of," Humphrey added.
Humphrey’s Content Desk features new tools for creating
Wordpress sites almost instantly with a powerful 3-step site
installer, plug-in package and templates. His Content Propulsion
Lab is where all the tools, techniques and teaching are, in one
place, so that members learn how to create and syndicate all
types of content; audio, video, articles and more.
To learn more about content creation and syndication tactics,
head to Content Propulsion at: http://www.ContentLabInfo.com .
To learn more about Wordpress blog creation and tools for
automatic content creation and syndication, visit Content Desk
* “Straight Talk About Blogs: Do You Really Need One?” by B.L.
Ochman September 14, 2004, MarketingProfs.com.
By Diana Barnum, CEO of http://OhioHelpGroup.com & president of
http://MovingAheadCommunications.com for help with marketing,
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