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10 Quick Ways To Improve Your Ad Copy


Sometimes a small change in your ad copy can make a big difference

in the results. Check out some quick ways to change your ad copy

that can improve your ad campaign results.


1. You could decrease or increase the length of your ad copy.

There is no rule on how long your ad copy should be unless space

is a consideration. The ad should be long enough to sell your



2. You could add some sub headlines on your ad copy. Sub

headlines act just like headlines; they grab the readers

attention. They'll keep the readers interested as they continue

to read your ad.


3. You could ask your reader questions through out the ad copy.

They will answer the questions in their own head as they read

your ad copy. The questions you ask should persuade the reader

into buying.


4. You could highlight keywords through out your ad copy. The

keywords should be attractive to your target audience. You could

highlight them with color, underlines, italics, etc.


5. You could bullet or indent your benefits on your ad copy. Must

people won't read a whole ad copy, so make your products benefits

standout and you won't lose the sales from all the skimmers.


6. You could change the size of your text on your ad copy. You

want to make your text large enough so it's not hard to read. You

also want your headline and major points to be larger so they

will stand out.


7. You could raise or lower the price on your ad copy. A higher

price could increase the perceived value of your product and a

lower price could lesson your product's value.


8. You could add proof of results on your ad copy. You should

include testimonials, endorsements, and factual statistics to

prove your product's claims.


9. You could add special offers on your ad copy. It's usually

easier to sell the offer than the product. You could use

discounts, free bonuses, volume sales, etc.


10. You could eliminate the hard-to-understand jargon on your ad

copy. Unless your product calls for technical words, you want

your ad to be read without people pulling out a dictionary.


So give some quick improvements a try. Go for it and have fun!




By Diana Barnum, president of  and CEO of . For more help with marketing, public

relations and writing, email

or call: (614) 529-9459