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diana@ohiohelp.net
Sometimes a small change in
your ad copy can make a big difference
in the results. Check out
some quick ways to change your ad copy
that can improve your ad
campaign results.
1. You could decrease or
increase the length of your ad copy.
There is no rule on how
long your ad copy should be unless space
is a consideration. The ad
should be long enough to sell your
product.
2. You could add some sub
headlines on your ad copy. Sub
headlines act just like
headlines; they grab the readers
attention. They'll keep the
readers interested as they continue
to read your ad.
3. You could ask your
reader questions through out the ad copy.
They will answer the
questions in their own head as they read
your ad copy. The questions
you ask should persuade the reader
into buying.
4. You could highlight
keywords through out your ad copy. The
keywords should be
attractive to your target audience. You could
highlight them with color,
underlines, italics, etc.
5. You could bullet or
indent your benefits on your ad copy. Must
people won't read a whole
ad copy, so make your products benefits
standout and you won't lose
the sales from all the skimmers.
6. You could change the
size of your text on your ad copy. You
want to make your text
large enough so it's not hard to read. You
also want your headline and
major points to be larger so they
will stand out.
7. You could raise or lower
the price on your ad copy. A higher
price could increase the
perceived value of your product and a
lower price could lesson
your product's value.
8. You could add proof of
results on your ad copy. You should
include testimonials,
endorsements, and factual statistics to
prove your product's
claims.
9. You could add special
offers on your ad copy. It's usually
easier to sell the offer
than the product. You could use
discounts, free bonuses,
volume sales, etc.
10. You could eliminate the
hard-to-understand jargon on your ad
copy. Unless your product
calls for technical words, you want
your ad to be read without
people pulling out a dictionary.
So give some quick
improvements a try. Go for it and have fun!
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By Diana Barnum, president
of
http://movingaheadcommunications.com
and CEO of
http://ohiohelp.net . For more help with
marketing, public
relations and writing,
email mailto:diana@ohiohelp.net
or call: (614) 529-9459
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