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Back-to-Basics: The Top Four
Focal Points of Websites
Keeping up with Internet
marketing techniques and strategies,
like the latest pay per
click (PPC) methodologies, can be tough.
Many people get so wrapped
up in learning them and adjusting
their business plans and
operations to squeeze them in, that
they forget to use basic
marketing skills.
As a basic refresher, here
are four popular focal points that
attract website visitors.
Remember to incorporate them into your
websites to get visitors to
return often.
People want the latest
news. So offer some; write news
features, add news articles
authored by others, and add XML /
RSS feeds or other news
links. Search popular engines for
sources to add that match
your theme and theme. Invite your
readers to share their news
with everyone, too. Many out there
would love the opportunity.
Website visitors also enjoy
finding unique content. So add
articles, video clips,
digital photos, audio clips…plenty of
your own materials to spice
up their visits. And invite your
readers to submit their
content for your review, giving them a
byline so they can get a
little publicity in the process while
linking up your sites.
Regularly visit other sites for more
ideas on how to improve
yours.
Host contests and annual
awards. Many people love challenges and
competition, (and an award
for their own business) and they’ll
check back for results and
new prizes and awards to win. Tie all
of them in with your theme,
though. For example, if you have a
pet site, maybe offer a
coupon for $20 worth of pet toys to the
winner and not a book about
space travel. And offer services a
full-color award banner for
their sites that say something like,
“Top Affiliate Sales of the
Year.”
People surf the web to fins
lots of freebies. So give them some
on a regular basis. You
could offer no-cost software downloads
and trials, a sample service
package, complimentary products,
reports and e-books. Match
what you’re giving away with your
theme. And go slow and
steady; i.e. no need to give everything
away at once. Spread your
gifts around, offering only a couple
of items per month.
So yes, keep learning the
latest! But don’t forget the basics.
-30-
Presented to you by:
Diana Barnum, president of
Moving Ahead Communications,
at: (614) 529-9459 (EST).
Grab her freebies, tips and help at:
http://presssuccess.com/bookstore and http://OhioHelp.net