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Back-to-Basics: The Top Four Focal Points of Websites
Keeping up with Internet marketing techniques and strategies,
like the latest pay per click (PPC) methodologies, can be tough.
Many people get so wrapped up in learning them and adjusting
their business plans and operations to squeeze them in, that
they forget to use basic marketing skills.
As a basic refresher, here are four popular focal points that
attract website visitors. Remember to incorporate them into your
websites to get visitors to return often.
People want the latest news. So offer some; write news
features, add news articles authored by others, and add XML /
RSS feeds or other news links. Search popular engines for
sources to add that match your theme and theme. Invite your
readers to share their news with everyone, too. Many out there
would love the opportunity.
Website visitors also enjoy finding unique content. So add
articles, video clips, digital photos, audio clips…plenty of
your own materials to spice up their visits. And invite your
readers to submit their content for your review, giving them a
byline so they can get a little publicity in the process while
linking up your sites. Regularly visit other sites for more
ideas on how to improve yours.
Host contests and annual awards. Many people love challenges and
competition, (and an award for their own business) and they’ll
check back for results and new prizes and awards to win. Tie all
of them in with your theme, though. For example, if you have a
pet site, maybe offer a coupon for $20 worth of pet toys to the
winner and not a book about space travel. And offer services a
full-color award banner for their sites that say something like,
“Top Affiliate Sales of the Year.”
People surf the web to fins lots of freebies. So give them some
on a regular basis. You could offer no-cost software downloads
and trials, a sample service package, complimentary products,
reports and e-books. Match what you’re giving away with your
theme. And go slow and steady; i.e. no need to give everything
away at once. Spread your gifts around, offering only a couple
of items per month.
So yes, keep learning the latest! But don’t forget the basics.
Presented to you by:
Diana Barnum, president of Moving Ahead Communications,
at: (614) 529-9459 (EST). Grab her freebies, tips and help at: