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If you are going to start a
new marketing campaign or would like
to improve an old one, start
by checking out your website. By
preparing your site with a
few basic techniques before you spend
more time, money and effort
on the campaign that promotes it,
your chances of success can
improve.
Basic site prep should
include:
Loading Time – Test to make sure that your web page will load
or come into view online
within 12 seconds. Internet viewers
tend to get bored or
anxious, and like to move on quickly,
avoiding technology issues
like slow downloads.
Meta Tags – These are still
important for some search engines.
So make sure to include
these on your website pages. Search for
tips on maximizing these, if
you like, but at least mention your
basic keywords in your tags.
Animations – On important
sales pages, leave off animated
graphics that can pull
reader attention away from your sales
copy and call to action.
Images – Set up all images
for maximized fast loading. No need
to skimp and leave these
off, as images do help sell products.
Even if you are selling an
ebook or other electronic-delivered
product, a nice graphic
image can definitely increase your
return on investment
(ROI). Just test and make sure to use
the
smallest image possible or
adjust the dimensions and tags for
quick loading.
Spelling and Grammar – Make
your site sing with professionalism.
Have someone in the native
language of your target audience look
over your site; conducting a
spell and grammar check, and
reading the sales copy for a
smooth flow that makes sense.
Menus / Ordering – Test and
make sure you can order from your
site. Make sure the
navigation makes sense and is easy to use
for all levels of Internet
users.
Skip these steps by taking
advantage of super online companies
that offer convenience and
loads of help with site set-up like:
Content Desk Systems
For help learning more about
the latest multimedia
and website techniques and
strategies today, head to
Jack Humphrey’s Content Desk
and Content Propulsion Lab.
These sites are for “Do It
Yourself” companies who would love
the benefits of easy
step-by-step content site
building, monetizing and
promoting systems for the
best ROI, and high-end
Public Relations firms with
low-end budgets, online at
http://www.ContentLabInfo.com and
http://www.ContentDeskInfo.com .
Easy Net Marketing Profit
System
For a plug-in system with
all the above and more,
head to Keith Baxter’s Easy
Net Marketing Profit System at
http://bplansite.com . Get a business plan of
action
complete with website,
products, splash pages, follow
up ezine for each product,
Adsense, Clickbank and
other opportunities all rolled
into one with only
about a one- to two-hour
learning curve to get all
set up.
In closing, make sure to
prep your site before you begin
a new or revised campaign.
Use some helpful tools, tips,
training and technology, and
increase your chances of success
in just a couple of
clicks!
###
By Diana Barnum, president
of
http://movingaheadcommunications.com .
Grab tons of freebies, tips
and help at
call: (614) 529-9459.
Freebies section at
http://presssuccess.com/bookstore