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It only takes a little tweaking to improve your chances of
success with your new or revised campaign. To help tweak, here
with a few basic copywriting techniques to review.
Headline, Lead - Grab the attention of your readers. Check
out headings and leads in top newspaper stories for examples.
Head to PRWeb.com or Yahoo! News for more ideas.
Body of Sales Copy – Continue on and keep the attention of your
reader with a well developed idea along with complete
information about your product or service. Keep in mind that
what you are selling your prospective customer is something that
benefits them. So words like YOU are important; highlight them
or put them in italics. And create a bullet list of complete,
well-rounded features and benefits or your product or service,
not just something like, “this will save you money.” Instead,
describe EXACTLY how much money it will save.
Testimonials – People want to know that they are not guinea
pigs. They want to know that your product or service does work
and is good. So do make sure to sprinkle some of these comments
accordingly in your sales copy.
Extras – People love freebies, especially on the Internet. So
add a compatible report, ebook or other no-cost bonus in with
your ad campaign.
Action Words – Don’t forget your call-to-action! Insert words
like: Order today, Don’t miss the deadline, Take advantage of
this immediate delivery and improve now, Get yours while
supplies last, Subscribe now and get this Bonus report at no
Public Library / AWAI
For detailed help, pick up good copywriting books from the local
library. Also check out local and online writing courses to
enroll and sharpen your writing skills. A good place for
correspondence courses is the American Writers &
Artists Institute, many described here:
EAN Profit System
Cut to the chase even faster by getting help with super
resources on the web today like a plug-in system with all
the above copywriting elements and more, Keith Baxter’s
Easy Net Marketing (EAN) Profit System at
http://bplansite.com . Get a business plan of action
complete with website and copywriting, products,
splash pages, follow up ezine for each product, Adsense,
Clickbank and other opportunities all rolled into one with
only about a one- to two-hour learning curve to get all
So improve your chance of success with your new or revised
campaign with a few basic techniques. Use some helpful tools,
tips, training and technology, and increase your chances of success
in just a couple of clicks!
By Diana Barnum, president of
Grab tons of freebies, tips and help at
call: (614) 529-9459. Freebies section at