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It only takes a little
tweaking to improve your chances of
success with your new or
revised campaign. To help tweak, here
with a few basic copywriting
techniques to review.
Headline, Lead - Grab the
attention of your readers. Check
out headings and leads in
top newspaper stories for examples.
Head to PRWeb.com or Yahoo!
News for more ideas.
Body of Sales Copy –
Continue on and keep the attention of your
reader with a well developed
idea along with complete
information about your
product or service. Keep in mind that
what you are selling your
prospective customer is something that
benefits them. So words like YOU are important; highlight
them
or put them in italics. And create a bullet list of complete,
well-rounded features and
benefits or your product or service,
not just something like,
“this will save you money.” Instead,
describe EXACTLY how much
money it will save.
Testimonials – People want
to know that they are not guinea
pigs. They want to know that
your product or service does work
and is good. So do make sure to sprinkle some of these
comments
accordingly in your sales
copy.
Extras – People love
freebies, especially on the Internet. So
add a compatible report,
ebook or other no-cost bonus in with
your ad campaign.
Action Words – Don’t forget
your call-to-action! Insert words
like: Order today, Don’t
miss the deadline, Take advantage of
this immediate delivery and
improve now, Get yours while
supplies last, Subscribe now
and get this Bonus report at no
cost, etc.
Public Library / AWAI
For detailed help, pick up
good copywriting books from the local
library. Also check out
local and online writing courses to
enroll and sharpen your
writing skills. A good place for
correspondence courses is
the American Writers &
Artists Institute, many
described here:
http://presssuccess.com/specialty.html
EAN Profit System
Cut to the chase even faster
by getting help with super
resources on the web today
like a plug-in system with all
the above copywriting
elements and more, Keith Baxter’s
Easy Net Marketing (EAN)
Profit System at
http://bplansite.com . Get a business plan of
action
complete with website and
copywriting, products,
splash pages, follow up
ezine for each product, Adsense,
Clickbank and other
opportunities all rolled into one with
only about a one- to
two-hour learning curve to get all
set up.
So improve your chance of
success with your new or revised
campaign with a few basic
techniques. Use some helpful tools,
tips, training and
technology, and increase your chances of success
in just a couple of
clicks!
###
By Diana Barnum, president
of
http://movingaheadcommunications.com .
Grab tons of freebies, tips
and help at
call: (614) 529-9459.
Freebies section at
http://presssuccess.com/bookstore