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Inviting People to Read Your Website
Articles
There are many good
resources available on the web for
creating website articles. Major websites
are moving
towards designs which are simple and fast loading rather
than having a website which is filled with flashy
graphics
and dynamic html. Because most often, it is the content
and
the articles on these
websites that are the main appeal to
Internet
surfers. So a goal is to convert
the casual web
surfer into a reader at your site.
Reader Friendly Articles
The content and articles on
a website should be presented
in such a way that readers are attracted to them.
Everything needs to be of
top quality to persuade readers
to keep on reading, using the following points as
general
guidelines with your content and article presentation:
- Articles need to be
written with a good flowing format:
opening paragraph, details, closing paragraph with contact
info for more information. Don’t bounce around with your
content presentation.
- Proper grammar and
spelling are absolutely necessary.
- Use eye-catching
headlines, font colors and font sizes to
attract attention, but don’t overdo it by using too many
different ones. For example, begin by choosing only two
complimentary fonts, two different font sizes (one for
headlines, one for main body text) and two different font
colors (bold and regular black text).
- Sentences should neither
be too long nor too short.
Include a good mix
throughout your article by adding short
sentences after long ones, to help pace readers.
- Keep content informative.
People want news, entertainment,
Something
to learn something.
- Add audio / video links
and digital photos and banners
where you can to jazz up your content presentation.
Using these basic guidelines
will result in a good website
content and articles. For help, here are some handy
resources:
Resources
- Check out Jack Humphrey’s
Content Desk and Content
Propulsion Lab, for “Do It
Yourself” companies who would
love the benefits of easy step-by-step content site
building, monetizing and promoting systems for the best
ROI, and high-end Public
Relations firms with low-end
budgets, online at http://www.ContentLabInfo.com and
http://www.ContentDeskInfo.com .
- For a super profit system,
head to SEO (search engine
optimization) expert Keith Baxter’s Easy Net Marketing
(EAN) Profit System at http://bplansite.com . The program
has only about a one- to two-hour learning curve to get
all
set up and going.
- Learn how to write with
good correspondence courses like
those offered by the American Writers & Artists
Institute;
many are described here: http://presssuccess.com/specialty.html
So consider the importance
of your content and articles in
the marketplace. The more people stick around for awhile
to
read through your information, the more who will want to
return and share your site with others.
-30-
Presented to you by:
Diana Barnum, president of http://movingaheadcommunications.com
at: (614) 529-9459 (EST). Grab her freebies, tips and
help at:
http://presssuccess.com/bookstore and http://www.OhioHelpGoup.com