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In order to earn more by
being an affiliate and marketing
products and services of
someone else, you have to do more than
the average affiliate
marketer does. Sure it’s great to grab and
use the marketing tools that
the provider has packaged when you
sign up for a link; like
banners, articles and ad spots. But do
more.
Specialized Website
First of all, look at your
own online promotional strategy
focus. Why offer the same
affiliate link everyone else will? Be
different. For example, set
up a splash or leads form page to
capture email addresses of
those showing interest. Follow up by
emailing them a 7-part
autoreponder series on how they’ll
benefit from each feature of
your affiliate product or service.
And write a call-to-action
in each one. Offer a no-cost report
for all who sign up, and
have plenty of contact info, links and
a call-to-action inside the
report as well.
Affiliate Portal
As you progress, you may
decide to be an affiliate of several
programs that you have
personally tried and liked. So you could
develop one website as a
"portal" to showcase your affiliation
for each, grouping together
those products and services that are
in the same niche. If you
have more than one niche, think about
developing more than one
portal.
List Building
Develop lists with complete
contact information not only for
emailing but for postal
mailing offline, too. And set up
sub-categories. For example,
as your budget allows, maybe mail a
black and white flyer to
your huge portal list.
Then create monthly specials
for those on smaller niche areas,
sending glossy postcards and
following up with an email sales
letter and a weekly ezine
with articles.
So do grab and use the
marketing tools that the provider has
packaged when you sign up
for a link. But do more so that you’re
not limiting you’re results.
-30-
By Diana Barnum, president
of Moving Ahead Communications.
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