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Targeting Your Blog Theme and Content
What makes a good blog? Someone writing about something they’re
passionate about, that’s an informal definition of a good blog.
In other words, a good blog is when a blogger presents content
on a specific topic or theme that comes across in basically one
voice to the audience, communicating on a one-on-one level.
Take, for example, a blog centered around the theme of dogs, not
all animals, just dogs. It could present its content in a
friendly pet-owner tone, discussing various resources for pet
owners like healthcare guides, how to make your own dog treats
and dog clothes, etc. Or it could present a more formal tone,
like that of a military trainer with firm commands, sharing
specific articles and tips on an assortment of dog training
So how do you know which type of content to choose when
determining the focus of your blog? Here are some basic
Choose Your Focus
Choose a theme that you KNOW, one that you are passionate about
and could write about at length. You’ll want to have plenty of
contacts; individuals, companies, groups and / or associations
in your field of interest. And you’ll want to have plenty of
resources, tips and experience to discuss in your content.
Note: To keep your blog going, hosting plus your time and effort
– all take money to continue (unless you’re wealthy, money and
time aren’t a concern or this is for a hobby or nonprofit
(donation, tithing situation, etc.) So if money is a concern,
don’t forget you’ll need to have a money-making avenue to keep
the blog – and you (your time and efforts) - going. Plan ahead
to make sure you’ll have plenty of affiliate, resale and / or
your own products and services to advertise throughout your blog
to generate income. All items need to coordinate with the theme,
too. For example, don’t try selling, “How to Buy Real Estate”
ebooks on your dog site.
Vary Your Presentation
When presenting your content to your audience, offer variety.
Some people are more focused readers, others are better
listeners, and still others are better ‘watchers’ or for
example, prefer seeing video content instead of text. So if you
only post articles – and lengthy ones, you risk the chance of
alienating some of your possible audience. Write nice, short
articles, sometimes offering a link to a web page with further
details for those who may choose to read more. And insert audio
/ video clips and graphics; banners, affiliate products with an
ad spot, or digital photos that coordinate with the textual
narration, for example, to round out your content presentation.
Show visitors photos of your dog. And let them hear her bark in
Don’t forget news! People like to keep up with news in the
field, so include some. Add a category and announce upcoming
trade shows, for example.
Pre-date & Update
A neat thing about blogs is that you can pre-date your entries
and work ahead in batches to load content once a week or however
often you’d like. Plus you can go back in time and adjust old
entries, updating ad spots, inserting audio / video links, etc.
So keep your content fresh, posting frequently (daily or at
least a couple times during the week), and round out past
entries with updated content to keep it fresh for new and return
So write a good blog, targeting your theme and content around
something you’re passionate about, something you KNOW. And spice
up your content with variety.
Free "Vary Your Blog" Video Tips
For a 2-minute audio / video / text presentation entitled,
“Vary Your Blog” click: http://presssuccess.com/blogvariety .
The tips & production are complimentary from Content Propulsion Lab
at http://www.ContentLabInfo.com , a Division of Content Desk,
online at http://www.ContentDeskInfo.com .
Author: Diana Barnum, president of Moving Ahead Communications. Get
tons of freebies, tips and help at http://OhioHelpGroup.com or call:
(614) 529-9459. Freebies section at http://presssuccess.com/bookstore