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Content and Syndication Tactics
Richmond, IN - The future of
Internet marketing forecasts plenty
of new media tools and
methods to achieve strategic promotional
campaigns for businesses of
all sizes. And Content Propulsion
Lab (CPL), a Division of
Content Desk, a major player in
provisioning high-quality
content for web publishers, appears to
be the new place to be to
get the scoop.
Relatively small groups of
online business owners are creating
powerful, professional
content and syndicating it widely with
formerly geek tools such as
RSS, and are getting more leads,
clicks, sales and optimal
ROI (return on investment).
“We are giving small
business owners the tools and the power of
an expensive, professional,
in-house PR firm without the cost
formerly associated with
such power,” said Jack Humphrey,
Managing Partner of Content
Desk.
“Using new media tactics
like professional article and press
release creation and syndication,
along with podcasting and
other non-traditional
internet marketing tools, marketers are
tearing up any of their
competition who refuse to get into the
game.”
And Humphrey added, “We are
doing some cutting edge stuff these
days that most people just
don’t get, like utilizing new
technology to use audio and
video content on sites without
losing valuable search
engine rankings because the robots can’t
‘read’ audio and video.”
Forecasts of several top
online marketing experts interviewed in
“The Coming Year in Online
Marketing,” by Zachary Rodgers,
December 19, 2005, Incisive
Interactive Marketing LLC., 2006,
show that:
-RSS will come into play
more so that people can quickly and
easily subscribe to their
favorite online media feeds.
- Podcast marketing will begin to reap the rewards of its new
high-bandwidth
total-emersion customer experience medium.
- People are turning more from television to interactivity as
more original videos appear
online.
-Search engine PPC (pay per click) advertising will increase as
more and more small
businesses take the leap, meaning more
content – and vastly better
content – is needed online.
In short, smart Internet
marketers who grasp the tools and
strategies of the future
will be much better equipped for
broader marketing and sales
strategies to increase their bottom
lines. And with tools and
learning strategy for article
syndication, podcasting,
video, audio streaming and more – all
in one place, successful
Internet marketing will be a snap, or
click, for those who take
the time to learn and keep up with the
fast-paced new media
marketing boom.
Growth with 700+ New
Subscribers
An awesome example of a leap
in ROI is from Content Propulsion
Lab partner, Willie
Crawford. He shared one of his success
strategies using one of the
Content Propulsion Lab tools and
syndication methods.
“One of my articles made
SitePro News (a newsletter and resource
site for Webmasters). I
don't know their circulation, but
they're one of my favorite
ezines to have pick up one of my
articles. They say on the
banner across the top
of their page, ‘Advertise in
SiteProNews and Reach Over 500,000
Potential Customers.’ The
last time that this happened, I picked
up 700 subscribers so fast
that it made my head spin! Then the
subscribers and sales kept
pouring in,” explained Willie
Crawford.
Hence, for the “Do It
Yourself” companies who would love the
benefits of a high-end
Public Relations firm but lack the
budgets, a power-packed
content creation and syndication center
is a must. Instead of paying time and again for
individual
tools, upgrades, new tools,
PPC and other online advertising,
Content Propulsion Lab
appears to offer a much more economical,
efficient and affordable
approach to very effective Internet
marketing.
Learn more by visiting
Content Propulsion Lab at
http://presssuccess.com/cpl or emailing support@contentdesk.com
.
-30-
By Diana Barnum, CEO of http://OhioHelpGroup.com & president
of
http://MovingAheadCommunications.com for help with marketing,
public relations and
writing. Subscribe to blog for Free tips:
http://movingaheadblog.com or call: (614) 529-9459