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The ABC’s of Cyber-Shop Set-Up & Marketing:

Affordable, Big League, Cheap!


How do you set up shop online? How about one that’s top-notch, so

that you can compete with the big guys, yet quick to set up, easy

to maintain…and cheap? And how can you affordably market your

shop once it’s ready to go?


Questions like these are often brought to the attention of, an Ohio-based company specializing in helping

businesses worldwide with their marketing, public relations and

freelance writing services. Here are some top tips they offer

based on their own client projects.




A. To set up shop and focus on these qualities; professional,

affordable, easy to maintain (i.e. you can make your own basic

edits with HTML code using Notepad or Frontpage, if you already

have the software), check out templates. Many web hosting

companies now offer their own for use when you sign up, like

Yahoo! Stores. Or check out cheap packs often available like this

365 pack .


B. For everything in “A” above, all in one place with even more goodies,

check out membership programs like one from Bryan Winters at - - Bryan is super and offers

site hosting, templates, products with resale rights for backend

sales, profit centers, etc. – all with continued support and lots

more. No hype.


C. Easily market your site with inexpensive business cards. Make

a business card to match your site - -in color, theme, with

company / title, etc. and complete contact info. Keep it simple,

too. No need for graphics, flashy marketing mottos that could

become outdated by the time you pass your cards out, etc.


One affordable, top-quality company is Vista:

(3rd row from top, blue box on right)




1.  Select the Free Vista offer & don’t worry about their imprint

on the back. Tell your customers, prospects, friends and everyone

else that they can also get free business cards at this place,

save expenses and pass along the savings to their clients like we

do. (Clients do like to know that you watch your budget!)


You can play around with different promotions and order a couple

different types of these Vista cards, too. For example, here are

two kinds used with


-  One color coordinates with the website and simply states the

services; Marketing, Public Relations, Freelance Writing

Services. Along one edge of the business card, recipients are

invited to a section on the website with Freebies. You can do

this, too, by setting up a page that offers visitors a free

report or newsletter…something from which your clients might reap



-   The other card is actually a fill-in-the-blank mini-marketing

plan. It’s colorful and great for wallets, desks, etc. to remind

business people to regularly refer to their plans. You

could create your own special card, too. Add copywriting or

marketing tips, maybe some spelling/grammar tips for email, for

instance. Or add special tips that focus on the industries you

work with.


2.  With at least one style of your business cards, use the “Keep

it simple” theme. Period. Don’t use fancy sayings or mottos that

could be outdated by the time you distribute the cards. And no

he-man gimmicks or slang so you have an equal chance with

nonprofits, woman owners, male marketers, etc.


3.   Play around with re-directing people to your site via

different URLS or domain names, inexpensive now through places

like And set up special pages (cyber-doorways) for

them. For example, note these pages all go to one main site & can

be tracked, reporting site statistics for later use with future

marketing / budgeting plans:


Have fun & enjoy! Be creative and experiment to see what works

best for you.





By Diana Barnum, CEO of , inviting you to

enjoy Freebies in their “Help Yourself Section”. For more help

with marketing, public relations and writing, email  or call: (614)529-9459.