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How to Enhance Sales with Ebooks


Are people interested in ebooks? And if so, what are the best

ways to sell them?


The following statistics reported by the Open eBook Forum, a

non-profit organization for the electronic book publishing

industry, definitely show an interest in ebooks. Note the Forum

boasts members like Microsoft Corporation, Adobe Systems,

McGraw-Hill, Random House, Simon & Schuster and other top





·            Random House, Inc.'s eBook revenues doubled year-over-year in

2001 and during the latest quarter ending in March, revenues were

the highest since the company began selling eBooks in 1998.


·            HarperCollins' eBook imprint, PerfectBound, has sold more

eBooks in the first five months of 2002 than in all of 2001


·            Average monthly downloads of Adobe Acrobat eBook Reader have

increased by approximately 70% from 2001 to 2002


·           Simon & Schuster has seen double-digit growth in eBook sales

from the first half of 2001 to the first half of 2002


·           Over 5 million copies of Microsoft Reader have been distributed

for use on desktop, notebook and Pocket PC systems


·           Palm Digital Media reports that nearly 180,000 eBooks were sold

in 2001, a more than 40% increase from 2000


·           In 2002, McGraw-Hill Professional eBook sales are up 55% over

the same period last year.


Some tips on the best ways to sell ebooks? Ebooks are among the

top selling products at, an Ohio-based company that

specializes in helping businesses worldwide with their marketing,

public relations and freelance writing services. Here is what

works best for them.





Let everyone know that you sell ebooks. Announce the news in a

press release, add links in your email signature file, add

special links on your websites. Include information about them in

your company ezines or newsletters (print and virtual),mail out

postcards announcements and bookmarks featuring your bookstore

link, include them in your PPC (pay-per-click) campaigns and

classifieds. Add them to your phone script, your voicemail

recording, the Thank-You page that appears or is emailed after

shopping cart purchases. Discuss them on forums, write about them

in emails and postal letters to clients, friends and associates.

Don’t stop communicating about them.



Use the ebooks yourself and put their information to use. Contact

the author for a brief interview for your company newsletter. And

update your ebooks regularly or simply join a wholesale company

like the one here$ where at

least two new ebooks come out monthly for you to add to your

store automatically. If your ebooks just sit and collect

cyber-dust, so will your sales.




Conduct cyber-tours one-on-one with your clients. Get on the

phone and have them click on the business section and browse

along with you while you point out selections of interest.

Personalize their experience and invite them to bookmark the site

and return to download some ebooks in your “Freebies” section,

good to have especially for those who may not know much about

ebooks and would benefit from trying some first.


So add ebooks to your product and service lines from a

progressive company like does from here:$ . Then both your clients and

you will have the opportunity to learn more, keep up with the

latest information and enhance sales.


To learn more top tips and receive them on a regular basis at no

charge in your email, sign up at today or

email . Enjoy no-cost ebooks from the

“Freebies” section of their bookstore at


* From eBooks by the Numbers: Open eBook Forum Compiles Industry

Growth Stats,, New York, NY, July 22, 2002.




By Diana Barnum, president of and CEO of . For more help with marketing, public

relations and writing, email or call: