You have permission to
publish this article electronically
or in print, free of
charge, as long as the bylines are
included. A courtesy copy
of your publication would be
appreciated - send to:
diana@ohiohelp.net
Need some ideas to
kick-start your sales? Or maybe you’re looking
to increase them or add
some pizzazz to your campaigns? Try some
of these ideas!
1. Make your reader
visualize they have already bought your
product in your ad. Tell
them what results they have gotten and
how it makes them feel.
They'll already become emotionally
attached before they buy.
2. Turn your ad into an
article. It could be a story, or how-to
article. This will lead
them into your ad without them knowing
it's an ad. They'll already
be interested when they get to your
sales pitch.
3. Make sure you show your
reader that they are getting a
bargain. Tell them the
usual price you sell your product for is
$99. Then tell them if they
order today they can buy it for
$69.95.
4. Direct your ad headline
to your target audience. Your readers
will feel important and
belong to a select group of people who
buy your product. For
example; "Attention! Accountants, Discover
A New Way To Increase Your
Client Base!"
5. Tell your reader how
fast they can receive your product or
service in your ad. Their
buying decision may be based on how
fast they can receive your
product. They may need it by a certain
deadline.
6. Use bullets to highlight
your product or services benefits.
Benefits are the key to
selling anything, make them standout in
your ad. You can use dots,
dashes, or circles to highlight them.
Learn lots more tips from
correspondence courses at American
Writers and Artists Institute;
then get some help putting what you
learn to use: http://www.presssuccess.com/specialty.html
7. Give a money back
guarantee that surpasses a normal one.
Instead of the normal timed
guarantee, give them extra back. Tell
them they can keep the free
bonus. Add their bonuses right in
your site's shopping cart.
Get ideas for shopping cart set up, with
a 30-day trial, plus some
product subscriptions sites offer product
you can sell by visiting:
http://www.presssuccess.com/specialtyB.html
8. Tell your reader they'll
receive surprise bonuses. Raise your
reader's curiosity and make
them want to buy, so they can find
out what the surprise
bonuses are.
9. Let your reader know
this specific package will not be offered
again. You must create
urgency so people buy now. Package your
products and services up
with something new each month to offer
variety and a reason to
invite prospects, clients and new site
visitors to take a look.
For example, add new content from an
affordable monthly ebook
wholesaler who offers two new ebooks
each month complete with
their own web pages with content and
graphics for a quick,
simple, professional choice. Get more ideas
here: http://www.presssuccess.com/specialtyB.html
10. Give readers a couple
tips in your ad copy that will help them with
their problems. This will
give your business credibility and gain
your readers’ trust to buy
your products or services.
No need to reinvent the
wheel, either. Get affordable help
along the way. Take your
cyber-tour today and check out the Work
Stations at: www.movingaheadcommunications.com
. And you’ll find
that help is as simple as
ABC!
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By Diana Barnum, president
of
http://movingaheadcommunications.com and CEO of
http://ohiohelp.net . For more help with marketing, public
relations and writing,
email mailto:diana@ohiohelp.net
or call: (614) 529-9459.
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