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† The Secrets to Success
Discovered Through Self-Promotion
It amazed me to discover that over 87 percent of the people I surveyed
felt extremely uncomfortable with the concept of self-promotion.
Many of these same people hold themselves back from too many
missed opportunities to become successful because of it.
Where did the fear of self-promotion come from?† Many learned the
opposite from their parents as they were growing up.† They where
taught to believe that it was not polite to talk about themselves;
if they do, it will come across as pushy, rude or they will appear
to have a big ego.†
Some parents may have taught that, and also said, ďGo out in
the world on your own and be successful.Ē This combo-belief goes
against the grain of all sales and marketing success!†
How can you be successful if you donít tell others what
you do and how you can help them?† You canít! If you donít
self-promotion, you are holding yourself back from too many
missed opportunities and the success that you truly deserve!
Undeniably, there is unethical self-promotion.† Weíve all
witnessed it, and maybe even lost business to it. But
unethical or ineffective self-promotion is not what weíre
You can do successful self Ė promoting with class, ethics
and service to others. Begin to look at self-promotion from this
day forward as serving others instead of self-serving.
Iím sure you are passionate about what you do and truly want to
help your customers. If that is the case Ė donít you want to help
more and more people that could use your services and/or products?†
You canít do that if you donít successfully self-promote and tell more
people about what you do.† Tell others why you are the expert and share
success stories from your customers.† Your self-promotion, when
done well, helps people to get what they desire.
The most successful people in the world are all self-promoters.†
These are the people that talk in elevators!† In fact, behavioral scientists,
George Dudley and Shannon Goodson, have made a career out of
studying the science of self-promotion to prove it.† Their assessment
identifies the ways in which we unconsciously avoid self-promotion and
limit our success.† Their research studies discovered that ďself-promotion
is directly related to success.Ē
It you donít toot your own horn, you canít enjoy the music.
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Debbie Allen, is an international professional speaker and author
of four books, including best selling, Confessions of Shameless
Self Promoters.† Download a free chapter, sign up for your free
Shameless Marketing Newsletter and view Debbieís demo video in
action at www.DebbieAllen.com
@ 2005 All rights reserved by Allen & Associates Consulting, Inc.
Allen & Associates Consulting, Inc.
PO Box 27946, Scottsdale, AZ 85255-0149
Toll Free: 800-359-4544