You have permission to
publish this article electronically
or in print, free of
charge, as long as the bylines are
included. A courtesy copy
of your publication would be
appreciated - send to:
diana@ohiohelp.net
Worrying that the economy
or your industry in particular might be
slowing down? Forget about
it. Build momentum and create your
own sales surge!
1. Maximize the
effectiveness of your banner and other ads. Don't
just use the same ad on
every page. Use a variety to attract the
greatest number of clicks.
2. Make your web site load
much faster by cutting down on huge
banner ads and start using
more buttons. Smaller button ads also
take up less space on the
pages, leaving more room for
uncluttered white space.
3. Offer free advertising
space to well known and respected
companies on your web site.
Sometimes people link their business
credibility to yours.
4. People have been taught
all their life to respect people in
authority. Let your
visitors know that you are the president or
CEO of your business. Don’t
be shy!
5. Offer people a free
telephone consultation before they order
your product. When they get
to know you personally, it could
convert to more sales.
6. Test the "bill me
later option" on your web site. Most people
are honest and will pay
you. It is a powerful little niche and
could increase your sales.
7. Find a charity your
target audience would likely support. Team
up and share the news with
your propects and clients in your ad
copy so that they know you
are donating a percentage of the
profits to that charity.
Learn more copywriting tips from
correspondence courses at
American Writers and Artists Institute;
then get some help putting
what you learn to use:
http://www.presssuccess.com/specialty.html
8. Hold a "buy the
most wins contest" on your web site. Tell
people each monthly winner
will get their entire purchase
refunded. Try focusing on
something special each month, too, like
new monthy ebooks from an
affordable subscription site like
EbookWholesaler and
PushButtonPublishing online here:
http://www.presssuccess.com/specialtyB.html
9. Attract visitors to your
web site by offering them a free
course. You could package
the course on a follow-up
autoresponder and send
lessons daily or weekly. Autoresponders
like those at ProfitAuto,
come with a 30-day trial period and can be
upgraded. And some product subscriptions sites offer
content that
you can break up to use as
your courses. For more info, visit:
http://www.presssuccess.com/specialtyB.html and check out the
Secret Autoresponder
Courses here for your business tool belt:
http://www.presssuccess.com/bookstore/ascourses
10. Interview people
related to your industry and get their
permission to include the
information in an article. Then promote
your web site by submitting
the article to ezines.
No need to go it alone,
either. There is affordable help
along the way. Take your
cyber-tour today and check out the Work
Stations at: www.movingaheadcommunications.com . And you’ll find
that help is as simple as
ABC!
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By Diana Barnum, president
of
http://movingaheadcommunications.com and CEO of
http://ohiohelp.net . For more help with marketing, public
relations and writing,
email mailto:diana@ohiohelp.net
or call: (614) 529-9459.
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