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How to Really Benefit from Associations (Part III)


This is Part III in a 3-part series. For your convenience, the

entire series is online here:


· Part I:  “How to Develop Industry Contacts”

· Part II:  “Tips For Improved Networking in Associations”

· Part III:  “Researching Associations in Your Industries”




Some people within each organization generally seem to have a lot

more industry knowledge than others. For example, Board members,

elderly members who have been in the industry for years,

Executive Directors and office administration staff can often

direct you to additional resources about your group and industry.

In fact, these people often have FILES of info.


What you can do:


1.         Call ahead & offer to pick up any copies of info they can

supply you from their files. Offer to take the person to lunch &

discuss the latest group, industry & business info. Reference the

latest selections from your ebook club membership for help - - where at least two new

ebooks come out each month.


2.         Stay in touch with these people. But don’t be a nuisance. I.E.

when you need something, send a 1-sentence email or leave a brief

voicemail. When they send materials your way, always send a

“Thank You” email or leave a “Thank you” voicemail. Ask if they’d

like to be on your newsletter and announcement lists or invite

them to download information about your company that you have

stored for automated, quick use at .


3.         Ask these kind folks for referrals. They generally have at

least a couple and these referrals are most often top-notch in

their industries, too.


4.         Ask what you can do to help them, too. And stay alert for

opportunities. Others are often scared to “ask,” thinking they’ll

be imposing or something. So offer to volunteer to help with

their next telephone campaign or newsletter article or something.


5.         Groups’ websites, newsletters and other publications (in print

and online) often hold keys to research into more of their issues

and connections. They mention professors and other top industry

professionals in their articles. And they often refer to

government and corporate entities in their statistics and case

studies, too. More keys to industry info mean more opportunities

to network and reach out.


6.         Check out the group’s history. This often offers insight to

their Mission Statement and where the group as a whole is

heading; i.e. what their objectives are.


7.         Find something about the group that ignites a passion inside

you. Maybe a grandparent worked for decades in one branch of the

industry, for instance, and is now earning disability income. So

you’d like to learn more about safety prevention measures. Your

passion will guide your research and work within the group at a

unique level.







By Diana Barnum, president of  and CEO of  . For more help with marketing, public

relations and writing, email   or call:

(614) 529-9459.


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