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This is Part III in a 3-part series. For your convenience, the
entire series is online here:
· Part I: “How to Develop Industry Contacts”
· Part II: “Tips For Improved Networking in Associations”
· Part III: “Researching Associations in Your Industries”
Some people within each organization generally seem to have a lot
more industry knowledge than others. For example, Board members,
elderly members who have been in the industry for years,
Executive Directors and office administration staff can often
direct you to additional resources about your group and industry.
In fact, these people often have FILES of info.
What you can do:
1. Call ahead & offer to pick up any copies of info they can
supply you from their files. Offer to take the person to lunch &
discuss the latest group, industry & business info. Reference the
latest selections from your ebook club membership for help
http://presssuccess.com/wholesale - - where at least two new
ebooks come out each month.
2. Stay in touch with these people. But don’t be a nuisance. I.E.
when you need something, send a 1-sentence email or leave a brief
voicemail. When they send materials your way, always send a
“Thank You” email or leave a “Thank you” voicemail. Ask if they’d
like to be on your newsletter and announcement lists or invite
them to download information about your company that you have
stored for automated, quick use at
3. Ask these kind folks for referrals. They generally have at
least a couple and these referrals are most often top-notch in
their industries, too.
4. Ask what you can do to help them, too. And stay alert for
opportunities. Others are often scared to “ask,” thinking they’ll
be imposing or something. So offer to volunteer to help with
their next telephone campaign or newsletter article or something.
5. Groups’ websites, newsletters and other publications (in print
and online) often hold keys to research into more of their issues
and connections. They mention professors and other top industry
professionals in their articles. And they often refer to
government and corporate entities in their statistics and case
studies, too. More keys to industry info mean more opportunities
to network and reach out.
6. Check out the group’s history. This often offers insight to
their Mission Statement and where the group as a whole is
heading; i.e. what their objectives are.
7. Find something about the group that ignites a passion inside
you. Maybe a grandparent worked for decades in one branch of the
industry, for instance, and is now earning disability income. So
you’d like to learn more about safety prevention measures. Your
passion will guide your research and work within the group at a
By Diana Barnum, president of
http://movingaheadcommunications.com and CEO of
http://ohiohelp.net . For more help with marketing, public
relations and writing, email firstname.lastname@example.org or call:
For a 30-day no-cost trial of ProfitAuto, sign up online at
http://presssuccess.com/AutoPilot . Download ebooks with
loads of info to help with your business from the “Freebies”
section of the OhioHelp.net bookstore at